“26-year old Amanda Hocking is the best-selling "indie" writer on the Kindle store, meaning she doesn't have a publishing deal, Novelr says.
And she shouldn't. She gets to keep 70% of her book sales -- and she sells around 100,000 copies per month. By comparison, it's usually thought that it takes a few tens of thousands of copies sold in the first week to be a New York Times bestselling writer.The comparison isn't entirely fair, because Hocking sells her books for $3, and some $.99. But that's the point: by lowering the prices, she can make more on volume, especially impulse buys. Meanwhile e-books cost nothing to print, you don't have to worry about print volumes, shelf space, inventory, etc. And did we mention the writer keeps 70%?